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vlaggen en wordpress website meertalig maken

You will have 5 option when making a WordPress website multilingual

  • Buy domain names with different extensies (.nl , .de, .com)
  • Use a subdomain (https://en.voorbeeld.nl)
  • Install an extra WordPress on the URL of your website(example: https://www.meijwebdesign.com)
  • Install a WordPress Multisite
  • Use a WordPress plugin (WPGLOBUS of WPML)

Every possibility has its pros and conts. I will explain them in detail below.

Buy domain names with different extensions (.nl , .de, .com)

If your company has customers in different countries then this option would probably be the best. Mostly because the customer are looking at the extension of your website and knows that the website belongs to their country. This will be a thrust beifit. The best example is Google. Google has for every country their SERPS and per country the website with the extensions from that country have an higher preference for the rankings. Of course there are exceptions like dropbox and amazon

Disadvantage:

  • Multiple WordPress installations
  • Multiple hosting servers, or one hosting for multiple domains
  • Multiple SSL certificates
  • Didn’t found a plugin yet to connect the pages with each other, so this has to be done by hand

Advantage:

  • Best, if you have customers in multiple countries
  • You can promote different products on the different WordPress installations
  • Easy to use of different themes, pages,posts
  • WordPress, themes, plugins can be updated automatically
  • No extra SEO issues

Use of a sub-domain (https://en.voorbeeld.nl)

The biggest advantage is that this solution is free of charge. Normally you can easily copy the main domain into the sub-domain and start the translation. You can use this in any country where your customers are multilingual (like in the Netherlands and Belgium)

Disadvantage:

  • Multiple WordPress installations
  • Multiple SSL certificates
  • Didn’t found a plugin yet to connect pages with each other, so this has to be done by hand

Advantage:

  • You can promote different products on the different WordPress installations
  • Easy to use of different themes, pages,posts
  • WordPress, themes, plugins can be updated automatically
  • No extra SEO issues

Install the WordPress at an URL of your website (example: https://www.meijwebdesign.com)

This is almost the same solution as the former one, only with this solution you need only one SSL certificate. At the moment from writing I am using this multilingual solution for my own website. But now more and more hosting companies are starting to use lets encrypt. So the SSL certificate will not be a problem anymore for most of the websites.

Disadvantage:

  • Multiple WordPress installations
  • No automatic updates
  • You can’t login via your administration panel
  • Didn’t found a plugin yet to connect pages with each other, so this has to be done by hand

Advantage:

  • Use of the same SSL certificate
  • You can promote different products on the different WordPress installations
  • Easy to use of different themes, pages,posts
  • WordPress, themes, plugins can be updated automatically
  • No extra SEO issues

Install a WordPress Multisite

This option I could not use as StudioPress framework Genesis is not compatible with multisites. Biggest advantage is that you will have multiple websites under just one WordPress installation.

Disadvantage:

  • Not every theme and plugin is compatible with WordPress multisite

Advantage:

  • There is only 1 WordPress installation
  • Use of 1 SSL certificate
  • You can promote different products on the different WordPress installations
  • Easy to use of different themes, pages,posts
  • WordPress, themes, plugins can be updated automatically
  • No extra SEO issues

Install a WordPress plugin

 

The most used plugin is called WPML. It is not free but you need only one payment for unlimited installations. I am now using this version for all my clients

I have used the plugin WPGLOBUS for one client and I am okayt with the performance of this plugin. This plugin was free at the moment I used it.

 

Multilingual plugin? Take care of your SEO!

When working with translations,especially when you work with a free multilingual plugin there might be some SEO issues which have to be tackled.

  • Your search keywords should be in the language of your user. A translation which is one to one can miss out on those keywords, as the customer uses a different language
  • Key words to used in title, description, url and text. Even when you use a plugin
  • Do not create double content. When using the multilingual plugin, you will need to translate every page in a usefull way. You can not use a program like Google translate as this will be seen as double content. You can use a native speaker to translate or translate yourself and just use for example a different mix in your alineas.
  • Make sure every URL of your website will have a content. Meaning all content have to be translated. Double content is not good for your ranking in the Google SERP’s. Some plugins will just give the customer the English version if a page is not translated. For user experience this is not a good solution as it seems that the language flags on your website are not working properly